Best in catogary (brief 3) in the IPSA Student Gold Pack Competition 2015
Brief
Choosing a product that I am going to do a packaging for a retail company. Bearing in mind that the packaging
needs to have important elements such as brand name. As well as be relevant to the target market. I then need
to create a concept and do research about theme I have chosen to strengthen the need for the product. I have
to create a 3D render of packaging and show the benefits it has by including them on the
packaging I am going to create. So that the store I choose will by into my concept.
Concept
Create a unique visually attractive packaging that has a local feel. I want this design to looks like a school bus
and have supermarket/ street typography that is found in Durban. The look of my design will show the authentic
of their brand and show consistency throughout the packaging. Placing the company logo was essential because
creates visual presentation of advertising and marketing.
